Artificial intelligence is rapidly transforming industries worldwide, and real estate is no exception. Portugal-based brokerage Porta da Frente Christie’s has embraced this shift, generating over $100 million in sales through AI technology developed by Israeli startup eSelf AI
The AI system engages clients 24/7, offering instant responses, virtual tours, and tailored property searches across 5,000+ listings. It has proven especially valuable for international buyers in the U.S. and Brazil, removing time zone barriers.
The move highlights a major shift in real estate, as AI streamlines customer service and raises questions about the future role of human agents.